Who was the most powerful star on the 2024 awards season red carpet? Which fashion brand attracted the most attention? From the Golden Globes to the Oscars, who was the total surprise? These and other questions will be answered during a special webinar scheduled for Wednesday, April 24.
“The Power Carpet Red ranking: the official summary” the presentation will serve as a conclusion to the awards season partnership between The Hollywood Reporter and Launchmetrics – the leading fashion, lifestyle and beauty software, data and insights company. He will dive into the details of the bustling 2024 season, packed with high-wattage fashion brands, offering insight into how luxury brands are earning millions of dollars in visibility while navigating what is an awareness necessity traditional consumers: dressing like celebrities.
In January, THR and Launchmetrics announced this exclusive editorial partnership to explore for the first time true data-driven storytelling for brands seen on red carpets. The webinar will highlight both the methodology and brands that have had proven success in terms of visibility.
THRThis season’s look at the red carpets of the six major awards shows – the Golden Globes, the Emmys, the Critics Choice Awards, the Screen Actors Guild Awards, the Grammy Awards and the Academy Awards – reveals both the people and brands that dominated the peloton. editorial stories and social media frenzy. From best-dressed lists to viral moments, brands and fashion fans will get a glimpse of the trending topics and names on everyone’s lips after each event. Among the findings were that the 2024 Oscars generated a whopping $1.1 billion in exposure for brands.
The April 24 webinar will feature a trio of speakers: Alison Bringé, director of marketing at Launchmetrics; Laurie Brookins, THR contributing writer; And THR deputy editor-in-chief Degen Pener. Admission to the presentation is free but advance registration is required. For more details and to register, click here.
