Ax is entering the ring with WWE.
The Elon Musk-owned social platform, formerly known as Twitter, has signed a two-year deal with WWE for a new exclusive weekly video series. called wwe speedThe concept would feature timed matches completing in five minutes or less.
The series, which is planned to be streamed live on tape, will debut this spring, and will feature WWE Superstars from the entire roster. The content will be exclusive (matches will not be repurposed from other WWE programming), with new episodes debuting 52 weeks per year.
The deal marks a significant push into entertainment for X, which last month announced a 10-show deal with Range Media Partners, along with former CNN host Don Lemon, sports talk host Jim Rome and former Congresswoman Tulsi Gabbard. New show announced.
The Sports, including wrestling (which is somewhat related to sports, although usually live), is a major driver of interaction on X.
Meanwhile, WWE has been dramatically reworking its rights deals since Endeavor merged with the UFC last year to form TKO. Recently, Netflix signed a deal worth $5 billion for 10 years Raw and WWE’s international rights; smack down Left Fox for USA Network (with some specials on NBC); And WWE NXT departed USA for The CW.
wwe speedGiven its weekly cadence and short-term timeline, it’s a small deal compared to those long-term programs, but it suggests a willingness by WWE to shed rights and look for new ways to add rights revenue as Endeavor has done a The stakes have gained control.
Meanwhile, X gets a special benefit…