Be aware that if you walk away during a commercial break while watching Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers, you may end up with a mini-Friend The Uber Eats commercial stars Ross and Rachel reuniting – actually David Schwimmer and Jennifer Aniston, playing themselves. The ad sees another real-life super-couple when David and Victoria Beckham arrive as they both try to remember the name of her 90s pop group. Rapper and singer Jelly Roll does the same, and the minute-long spot ends with the big game’s half-time performer, Usher.
The Super Bowl remains the largest annual televised event in the US, and celebrities have long been a staple of the must-see commercials that punctuate the big game. This year, brands are spending $7 million per minute to advertise during the NFL’s big game — that’s a price has doubled since 2012, This year’s roster includes Tina Fey in a Booking.com ad, John Cena in a FanDuel spot, Martin Scorsese for Squarespace and Usher again joining Christopher Walken for a BMW appearance in addition to the star-studded Uber Eats. place.
Although the production cost of Uber Eats’ minute-long spot is unclear, CNN reports that brands like Uber pay between $15 million and $50 million for the total cost of an ad. Broadcaster CBS charges $7 million for the privilege of broadcasting just 30 seconds, making the pressure to spend big on the production even greater.
And the price of all that talent to showcase for a brand – which usually equates to a day or two of work for these stars – can run up to $10 million to $15 million.
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