TikTok’s celebration of Black History Month this year includes its annual Visionary Voices list highlighting Black creators as well as a number of in-app and real-life programs.
An in-app #BlackTikTok hub will feature stories, livestreams and music from Black creators, businesses and nonprofits, such as Black Girl Ventures, which last year received a million dollar investment from the platform. This year, the two are teaming up to launch the Black Girl Ventures Innovate Together TikTok grant program, which will reward U.S. beauty and lifestyle entrepreneurs and content creators from a $50,000 grant pool. Applications are open from today.
Additionally, for the first time, TikTok users will be able to #ShopBlack in the app, where Black-owned businesses and creators who use the TikTok Shop affiliate program, such as @patmcgrathreal, @topicals, @iamstormisteele , @forvrmood, @byamicole, @sooslick, @lysbeautyofficial and @sorellafashion, will be in the spotlight.
The company will also bring its programming to the real world, with a Visionary Voices Black Hollywood Brunch in Los Angeles, and will partner with Paramount to host advanced screenings of the studio’s upcoming biopic. Bob Marley: A love for Black TikTokers in Los Angeles and Atlanta.
Creators featured on TikTok’s Visionary Voices list (see below) will also be seen in theaters. Through the platform’s Out of Phone: Cinema partnership with Screenvision Media, Visionary Voices will be highlighted during Screenvision’s Front + Center on-screen pre-show ahead of showings in the company’s 1,500 theaters across the country.
“We are proud to recognize and celebrate the groundbreaking impact of #BlackTikTok with this year’s Visionary Voices list,”…