Songs of Taylor Swift, Lady Gaga and Drake may disappear from TikTok on Wednesday.
In a dramatic move, Universal Music Group says it will remove its song catalog from TikTok on January 31 after failing to agree a new licensing deal with the fast-growing social video platform.
The music label announced the move loudly open letter Artists and songwriters are titled, “Why we should take time out on TikTok.”
The open letter states, “In our contract renewal discussions, we are pressing them on three important issues – fair compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and protecting TikTok’s users. “Online Security.”
“TikTok has proposed paying our artists and songwriters at a rate that is a fraction of the rate paid by similarly situated major social platforms,” it added, adding that TikTok currently generates only a quarter of UMG revenue. The share is about 1 percent. “Ultimately TikTok is trying to build a music-based business, without paying a fair price for the music.”
As it relates to artificial intelligence, UMG argues that “TikTok is allowing the platform to be filled with AI-generated recordings – as well as tools to enable, promote, and encourage AI music creation on the platform.” is developing – and then demanding a contractual right that would allow this content to be created massively reducing the royalty pool for human artists, a move that is no less than sponsoring artist replacement by AI .
The decision, which comes just days before the 2024 Grammy Awards, will be felt by users who will find themselves unable to use songs from top-tier talent in their TikTok videos, and who may find music removed from older videos. Will find.
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