Stray Kids Featured in New Tommy Hilfiger Fall 2024 Campaign

K-Pop superstars Stray Kids have once again reunited with Tommy Hilfiger for the brand’s fall 2024 campaign.

The eight-member boy group, managed by Korean agency JYP Entertainment, was photographed in front of the iconic New York skyline. The campaign features the group in modernized prep looks, a Tommy Hilfiger signature.

“Tommy Hilfiger is an icon of American style,” Stray Kids said in a statement. “Every time we visit, he makes us feel at home with his timeless, pre-teen style. It makes us feel like anything is possible.”

The group (consisting of members Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and IN) added, “We are very happy for our fans to see us on top of the world in this iconic New York campaign.”

The new campaign is “an homage to the idea that there’s no place like home, especially New York City,” according to a statement from the brand. “The New York skyline is the ultimate stage for an iconic pop culture moment,” founder Tommy Hilfiger said in a statement. “For our third campaign with Stray Kids, we took them to higher ground, [and] Capturing them above the city that has inspired me since the beginning was the perfect way to showcase their distinctive style, which perfectly embodies the vibrant energy of New York.

The corresponding collection draws inspiration from the city, which the brand describes as “the home of classic American style,” and features an assortment of casual sportswear with contemporary takes on classic silhouettes. Highlights from the collection include a modernized wool coat, an oversized puffer jacket, pea coats, varsity-inspired bomber jackets, sleek Chelsea boots, and several other preppy staples.

Stray Kids’ fall 2024 campaign isn’t their first with Tommy Hilfiger, as they previously starred in the brand’s fall 2023 and spring 2024 campaigns. They also attended this year’s Met Gala with Hilfiger, dominating the evening’s red carpet stars.

Stray Kids recently released their latest album ATEwhich earned the group their fifth consecutive No. 1 album on the Billboard 200 chart. The music video for the album’s lead single, “Chk Chk Boom,” featured cameos from Ryan Reynolds and Hugh Jackman as their Deadpool and Wolverine It was announced last month that Stray Kids would be featured on the film’s soundtrack with a new track, “Slash.”

Check out more photos from the Tommy Hilfiger campaign below.

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