Sports For All joins Khelo India as sponsor to empower India’s next sports icons
The SFA is focused on developing youth sports in the country, furthering India’s dream of winning more Olympic medals. Through this strategic partnership, SFA will invest ₹12.5 crore over the next five years to help develop India’s sports DNA.
“In the belief that potential can only be translated into performance if the sport finds support at grassroots level itself, we launched the SFA Championships in 2015,” said Rishikesh Joshi, Founder of SFA.
“Having overseen immense success through our innovative technology-based approach over the years in many grassroots multi-sport championships, the SFA is delighted to join us as a sponsor powered by Khelo India and strengthen the web country’s sports as a pipeline and feeder of the KIYG Mission – reviving sports culture in India at grassroots level.
“Through this association, the SFA will be fully focused on bringing together all of the sport’s major stakeholders for reliable, seamless and seamless growth of the core experience.”
Khelo India is a monumental program introduced by the government to build a strong framework for all grassroots sports in India and to establish the country as a sports superpower.
To accomplish the mission, the program has been divided into twelve different verticals including development of Khelo India centers at state level, talent identification and development, sports for women, promotion of sports to people with disabilities and more.
“SAI is pleased to have Sports for All (SFA) as a Powered by sponsor of KIYG2022. SFA’s work in sport aligns with the government’s broader vision to identify and nurture grassroots sporting talent “said a sports authority of India (SAI) spokesperson.
“Khelo India Youth Games being the largest multi-sport competition platform for young athletes in the country, it is the right platform for this association.”
SFA, a fully integrated digital and terrestrial multi-sport platform which is the official partner of the Indian Olympic Association – Tokyo Olympics 2020, Commonwealth Games 2022 and Asian Games 2022, is developing technology enabling high precision for execution large-scale multi-sport competitions to identify and develop talent in all sports at grassroots level in India.
The SFA also aims to reach 20 states and 15 lakh children in the next three years through the SFA Championships.
In the past, SFA has powered the digital and technology experience at National Games 2022 and Khelo India Youth Games 2021, managing it completely end-to-end, and they themselves have hosted 12 SFA Grassroots Championships as testament to their commitment to empowering sports at the grassroots level and creating a culture that promotes and encourages participation and revamps infrastructure and nurtures talent to make them future sports stars.
The fifth edition of Khelo India Youth Games will be held in Madhya Pradesh from January 31 to February 11.
Source: press release
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