Samsung unveils Galaxy S23 with better cameras, faster chips – AI Tech News

Samsung Electronics unveiled its latest high-end smartphones on Wednesday, in a test of its brand power as the mobile market suffers an unprecedented contraction.

The Galaxy S23 series of smartphones has better cameras and faster chips than its predecessor, but analysts said early sales would face weak demand as consumers spend less on discretionary goods amid soaring global warming. ‘inflation.

The high-end S23 Ultra features Samsung’s first-ever 200MP camera sensor, delivering clearer photos after magnification, and the series adopted Qualcomm’s Snapdragon 8 Gen 2 mobile processor, which is more faster than the chips used in the S22.

The S23 is the first Samsung phone to use Nvidia’s GeForce RTX 4070 graphics card for CPU-intensive gaming and live gameplay. Many consumers judge the quality of a phone based on these features.

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Samsung is working with companies like Epic Games to optimize the gaming experience on the phone.

In the US, the base Galaxy S23 will start at $799 and two higher-spec versions, the S23 Plus and S23 Ultra, start at $999 and $1,199, respectively. Samsung has kept prices the same as last year’s model despite rising component costs.

But global smartphone shipments saw the biggest single-quarter decline ever in the October-December period, when they were down 18.3% from a year earlier at 300.3 million units, according to data released by research firm IDC last month. The figures cast doubt on expectations of a modest recovery in the mobile market this year.

In this tough environment, analysts said Samsung’s mobile strategy will focus on profitability through high-end offerings including the S-series and foldables.

“Samsung can no longer afford to focus on increasing volume,” said Liz Lee, associate director at research firm Counterpoint.

“It must boldly simplify low-end and mid-range products, the parts of the market where Chinese competitors have caught up a lot.”

Samsung said on Tuesday that the decline in sales of low-end and mid-range smartphones in the fourth quarter was greater than expected.

With the launch of the S23, the company is also improving the interconnectivity of its devices to compel customers to use Samsung products rather than deserting devices from Apple and other rivals. Analysts say Samsung still has a long way to go when it comes to interconnectivity.

The company said that, in an industry first, its recent Galaxy Book laptop’s mouse cursor could move directly across a Samsung phone’s screen to click on items. Users would need to update their phone’s software to use this feature, he said.