WASHINGTON — How much does President Joe Biden need young voters in this year’s election? Enough to join TikTok despite security concerns about the social media platform.
The Biden campaign launched the TikTok account during Sunday night’s Super Bowl: “lol, hey guys,” read Biden’s first message with attached a 27-second video featuring the president.
TikTok, owned by Beijing-based ByteDance and used by 150 million people in the United States, has drawn attention from Washington over concerns that the Chinese government could use the app to access private user data or spread false information.
The Biden administration threatened last year to ban TikTok if the app’s Chinese owners did not sell their stake in the company, according to the video-sharing app. The administration also asked federal agencies to remove TikTok from all government-issued devices.
The problem for Biden ahead of the 2024 election: This is where young voters are spending their time. And the share of American adults who report regularly receive news from TikTokhas more than quadrupled in just three years, according to a Pew Research Center investigation find.
Currently, 43% of TikTok users say they regularly receive news from the app, compared to 33% who said the same in 2022, according to Pew.
“The campaign will continue to meet voters where they are, innovating to create content that will resonate with critical audiences and key constituencies that make up the president’s broad and diverse coalition of voters,” the advisers said Biden campaign.
TikTok has been scrutinized by a federal regulator known as the Committee on Foreign Investment in the United States due to potential security concerns.
TikTok is most popular among young voters who could be crucial for Biden in a likely rematch against former President Donald Trump. Biden won young voters…