With hundreds of doctors to choose from in Beverly Hills alone—and an avalanche of seemingly dramatic before-and-after images on social media—selecting the right professional for a cosmetic procedure can be overwhelming.
“There are people who don’t know where to start and need help navigating the process, as well as those who may have made poor choices in the past that they want to correct,” says Melinda Farina, founder of Beauty Brokers Inc.the world’s leading aesthetics consultancy for 25 years.
Based in New York, Farina was inspired to start her company after seeing friends and colleagues end up with mediocre results. “A lot of people were making mistakes and ending up on the cover of the tabloids,” she says. “They were choosing the wrong surgeons for themselves, and I wanted to help them get a beautiful result.”
Zoom consultations start at $450. Farina or one of his 11 colleagues find out what the patient wants to discuss, then review doctors’ wish lists, provide background information on each doctor, and make suggestions. Thanks to their trusted relationships with medical practices around the world, Farina and his team are also able to expedite appointments.
Julie Obst and Alana Ungvari, partners in LA Beauty Connectoffers a similar new service that specializes in Los Angeles-based doctors. “There are consultants for colleges, for summer camps, for seemingly everything, and given that choosing a surgeon is one of the most important decisions you can make, it makes sense to help clients sort through all the nonsense and overstimulation to create an easier, more compassionate, and more fact-based journey for them,” says Obst (daughter-in-law of producer Lynda Obst).
With fees starting at $5,000, Obst and Ungvari organize the entire cosmetic surgery experience. “We take care of everything from start to finish,” Ungvari says. That includes helping choose a doctor, booking hotels and arranging private plane trips for out-of-towners, advising on parking and the check-in process at the doctor’s office, and arranging on-site chefs and nurses during recovery and post-op treatments like lymphatic drainage and hyperbaric oxygen chamber sessions. “It’s all about the little details,” Ungvari adds. “Being organized and well-planned on behalf of our clients is the difference between a good recovery and a difficult one.” And they’re also available to their clients for a few months after surgery.
Beauty Brokers Inc. and LA Beauty Connect also offer peace of mind through their focus on natural, high-quality results and their monitoring of each doctor’s work. “I’m always in the operating room and I see everything from the type of sutures the doctors are doing…
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