Matthew Vaughn, Apple’s ‘Argylle’ Bombs Opening at the Box Office .

Rejected by many critics and consumers, Matthew Vaughn’s expensive spy comedy For Argy is a bombing at the North American box office, the biggest failure yet for Apple’s theatrical ambitions.

The film – which reportedly cost $200 million before release – grossed $5.6 million on Friday for an estimated opening of $16.5 million. The results are not much better abroad, where For Argy estimates a weekend opening of $16.9 million. The figures will be updated on Sunday morning.

Because Apple is primarily one of the richest technology companies in the world whose first content priority is streaming, its theatrical efforts are judged differently. If the old Hollywood studios released a $200 million movie with results like that, they’d be skewered

Universal distributes For Argy on behalf of Apple Original Films in exchange for a distribution fee.

For Argymade from a scenario of Wonder WomanBy Jason Fuchs, the story of a bestselling spy novelist and cat-loving recluse whose quiet life is turned upside down when the plots of her books begin to come to life.

Vaughn’s realistic spy thriller has no shortage of star power. The cast includes Brycle Dallas Howard, Henry Cavill, Sam Rockwell, Bryan Cranston, John Cena, Ariana DeBose, Dua Lipa, Catherine O’Hara, Sofia Boutella and Samuel L. Jackson. And Alfie the cat is played by Chip, the real-life pet of model Claudia Vaughn (née Schiffer).

For Argy is Apple’s third traditional theatrical release in recent months following Martin Scorsese’s Oscar-nominated release. Killers of the Flower Moon and followed by that of Ridley Scott Napoleon. Both films also cost $200 million or more to produce. Many in Hollywood think this is a good thing…

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