Life magazine reboot led by Karlie Kloss

Time Inc. More than two decades after it was discontinued by the life The magazine will be revived.

Bedford Media, the holding company founded by model and entrepreneur Karlie Kloss and her husband, investor Josh Kushner, has acquired the publishing rights. life From Dotdash Meredith.

Bedford says so life “Lively” will be relaunched as a print magazine with a digital and video presence.

“We see life As an uplifting and unifying voice in a chaotic media landscape, Kloss said in a statement. “Although Bedford is a new media company, we are deeply inspired by of life Iconic legacy and ability to connect diverse audiences with universal narratives of humanity.”

life First published in 1883, and acquired by Time Its founder in 1936 was Henry Luce, who gave it a new editorial focus by using photographs to tell the week’s news stories.

time inc shut down life magazine in 2000, citing its general interest focus.

deal to life Turns out Kloss and Kushner’s media ambitions are much broader than previously thought. Company acquired id magazine From Vice Media last year. According to Bedford’s tagline, “By connecting iconic brands with new ways of doing business and reaching audiences, the company’s strategy moves away from ubiquity and toward quality and depth,” suggesting that the new life There will be more focused and less general interest.

,of life The legacy lies in our ability to blend culture, current events and everyday life – highlighting the triumphs, challenges and unique perspectives that define us,” said Kushner, who will also serve as publisher of the magazine.

Dotdash Meredith, which acquired the remains of Time Inc. in 2021, will retain of life Photo Library and Content…

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