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Kim Kardashian is teaming up with Beats again for a new collaboration.
“Beats x Kim” reimagines the Apple brand’s flagship product, the Studio Pro wireless on-ear headphones, in three neutral colorways. Called Moon, Dune and Earth, the colors were “inspired by Kardashian’s signature palette,” according to a press release.
“I’m thrilled that we’re bringing these three popular and chic colors to Beats’ most iconic and advanced headphones,” Kardashian said in a statement, adding that the headphones “have always been a fashion statement.” She concluded, “I can’t wait to see how everyone wears them.”
Beats Studio Pro and Kim Kardashian
Kim Kardashian’s new Beats x Kim collaboration.
Courtesy of Beats
Kardashian starred in a campaign with Tonight’s show Host Jimmy Fallon joined the launch. The comedic spot features the late-night host and the mogul battling over who deserves the next Beats collaboration. Kardashian came out on top, announcing the winner on Fallon’s show Wednesday night.
Kim Kardashian co-founded the shapewear and clothing brand Skims in 2018. The company is known for its neutral-toned staples, which pair perfectly with the Beats x Kim collaboration. Skims has become a viral hit thanks to its star-studded campaigns and has been valued at $4 billion by 2023, according to Forbes.
The reality TV star turned mogul has continued to branch out into the acting world in recent years. She recently starred in the 12th season of Ryan Murphy’s TV series American Horror Story anthology series: American Horror Story: Delicate.
Kardashian returns to scripted television in Ryan Murphy’s upcoming legal drama on Hulu, Everything is permitted. The 43-year-old executive producer will play a divorce attorney at an all-female law firm in Los Angeles. It was announced Wednesday morning that Kardashian has signed a top-tier deal with 20th Television to develop a scripted series. The deal will see her executive produce an adaptation of her close friend La La Anthony’s book The Book of Love: Rules for Love, Sex, and Happiness; Kenya Barris will be the creator of the series.
The “Beats x Kim” headphones are available now online at Apple and Amazon. The special edition Beats Studio Pro retails for $349.99 and will be available at select Apple Stores and authorized resellers in 11 countries.
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