Hulu is set to start cracking down on passwords and account sharing, following a similar move by Disney+.
The Disney-owned streaming service sent an email to customers on Wednesday notifying them of an updated customer agreement that explicitly prohibits sharing accounts outside of a user’s household.
The change in agreement states, “Unless otherwise permitted by your service level, you may not share your subscription outside your household.” “‘Household’ means the collection of appliances associated with your primary personal residence that are used by the persons living there.”
The new agreement was signed on January 25 and says the terms will be effective from March 12.
“We may, in our discretion, analyze your use of your account to determine your compliance with this Agreement,” it continues. “If we determine in our sole discretion that you have violated this Agreement, we may limit or terminate your access to the Service and/or take any other action as permitted by this Agreement.”
The changes to the Hulu agreement follow similar language from the Disney+ customer agreement signed late last year.
The move by Hulu and Disney+ to crack down on password sharing and account sharing was criticized by Disney CEO Bob Iger on the company’s earnings call last August.
“We are actively exploring ways to address account sharing and the best options for paying customers to share their accounts with friends and family,” Iger said at the time. “We will formulate a strategy to boost monetization sometime in 2024,” he said.
And this comes after Netflix recorded two consecutive quarters of huge subscriber growth (combined 22 million), thanks to the success of its…