Edgar Bronfman Submits Rival Bid of About $4.3 Billion for Paramount Global

By Dawn Chmielewski

(Reuters) – Media veteran Edgar Bronfman Jr. submitted a roughly $4.3 billion offer on Monday to acquire National Amusements, the company that owns a majority stake in entertainment giant Paramount Global, a person familiar with the matter told Reuters.

The offer includes $2.4 billion in debt and equity for National Amusements, the person said. Bronfman would also contribute $1.5 billion to Paramount’s balance sheet, which could be used to repay the debt, the person said. The offer adds $400 million to cover breakup costs to end a competing deal.

The competing bid for the parent company of Paramount Pictures, the CBS broadcast network and MTV marks another twist in a sale process marked by a number of unexpected turns.

Skydance Media and its partners reached an agreement last month to acquire Paramount in a complex transaction in which it would buy out the Redstone family’s majority stake in Paramount and then merge with the larger publicly traded company.

The deal included a 45-day prospecting period for Paramount to solicit and evaluate other offers. That period ends Aug. 21. If Paramount selects another bidder, it will pay Skydance a $400 million breakup fee.

The Wall Street Journal had previously reported Bronfman’s offer.

Bronfman argued his offer was superior because it would not involve a second stage of the transaction in which Paramount would acquire Skydance, another source familiar with his reasons told Reuters. Paramount had already agreed to buy Skydance in an all-stock deal that values ​​the independent media company at $4.75 billion, the companies said.

A special committee of Paramount’s board is expected to meet Wednesday to determine whether Bronfman’s bid has a reasonable likelihood of success, the second person said.

Paramount’s board may extend the bid deadline to September 5 to give it time to evaluate the competing offer.

Bronfman did not respond to Reuters’ requests for comment. A spokesman for Paramount’s board declined to comment.

(Reporting by Dawn Chmielewski in Los Angeles; Editing by Sayantani Ghosh and Aurora Ellis)

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