Donna Karan New York has announced a major relaunch with the release of a new campaign studded with models.
The company describes the spring 2024 campaign, titled “In Women We Trust,” as “a resounding celebration of the brand’s iconic heritage that now marks a new chapter of legacy and future.”
“‘In Women We Trust’ is such a powerful statement,” model and actress Amber Valletta said in a statement about her participation in the campaign. “We need more women to lead us into the future, because women think differently. »
Cindy Crawford, Linda Evangelista, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss and Liya Kebede joined Valletta for the shoot, photographed by legendary photographer Annie Leibovitz. Women came together for the campaign and shared tributes to Donna Karan’s influence.
Each woman has had her own connection to Donna Karan New York over the years. “Donna represents strength and sensuality. You can be whoever you want,” Evangelista said in a statement.
To create the Spring 2024 offerings, the brand researched thousands of archival looks and vintage details. The collection – which features new takes on iconic items including cotton dress shirts, bodysuits, sleeveless draped dresses and lightweight blazers – pays homage to Karan’s famous Seven Easy Pieces clothing system.
“She [Karan] introduced a new style of power dressing, which celebrated women and their bodies. That was his sweet spot, and still is,” Crawford said.
The collection’s price range — which the brand describes as “a new era of accessible products…