In a major initiative, The Walt Disney Company and Fortnite Studio Epic Games will create a new “game and entertainment universe” that will bring Disney characters from franchises such as star warsMarvel, Pixar and Avatar Together.
Disney CEO Bob Iger announced the partnership in an interview on CNBC on Wednesday. The new experience will be interoperable Fortnite And powered by Epic’s Unreal Engine.
Disney is also making a $1.5 billion equity investment in Epic Games to support the multi-year project.
Iger described the project as “a massive Disney universe that’s open to gaming, to play, to watch, and even to shop for digital goods, and maybe eventually physical goods.” Will happen who will stay together.” Fortnitebut remain completely connected to each other Fortnite,
“This probably represents our biggest effort to date in the games space, which I think is not only timely, but an important step forward when you look at the demographic trends and see that Gen Alpha and Gen Z And even where Millennials are spending their time in media,” she added. “It’s quite dramatic in terms of the amount of time spent in games, in fact some demographics spend more of their time in movies and television.” “are equal to or greater than.”
Disney has historically licensed its IP to third-party game studios, although it has a history with Epic Games, Epic participated in the 2017 Disney Accelerator, and the companies have partnered in bringing some Disney characters Fortnite last. (The story is a prologue to 2019 Star Wars: Rise of SkywalkerFor example, was first teased in the game.)
The company described the new universe as something more akin to a social network, saying that “players, gamers and…