In 2016, Ryan Reynolds’ first film dead Pool The film scored a huge Super Bowl marketing hit by using the big game weekend to hold a number of promotional events, culminating with a final trailer released during the showdown between the Denver Broncos and Panthers of Carolina.
Two weeks later, the irreverent R-rated pic became a box office sensation and launched a new superhero franchise for the 20th century, which was later purchased by Disney, home of Marvel Studios. If you’re the betting type, there’s a good chance that Marvel and Disney will use this year’s Super Bowl on February 11 in Las Vegas to release the first trailer for its untitled film. dead Pool threequel, which hits theaters on July 26 in North America. And don’t be surprised if the mercurial Reynolds – also a proven marketer – dresses one way or another.
Legacy Hollywood studios have long used the most-watched live television event of the year to announce their next products, but they have cut back significantly in recent years due to soaring costs. This year, CBS is charging $7 million for a 30-second spot, according to numerous reports. A popular option is the official pregame show, where it can cost half as much to save time for a movie commercial.
Studios are coy about their plans for the Super Bowl this year, although those investing big money are certainly happy that the Kansas City Chiefs, who will face the San Francisco 49ers, are offering an added bonus in terms of audience, because of Taylor Swift, who is dating Kansas City tight end Travis Kelce (her presence at this year’s games led to a notable increase in female viewers).
There is also a dead Pool connection; Reynolds and his wife, Blake Lively, are friends of Swift and have…