China smartphone shipments in 2022 lowest in 10 years – research firm By Reuters

China smartphone shipments in 2022 lowest in 10 years – research firm By Reuters

© Reuters. FILE PHOTO: Mobile phones are displayed at an electronics market in Shanghai, China June 24, 2015. Picture taken June 24, 2015. REUTERS/Aly Song

SHANGHAI (Reuters) – China’s smartphone sales fell 13% year-on-year in 2022, the industry’s steepest fall in a decade, as consumers spent cautiously, market research firm IDC said on Sunday.

The total number of devices shipped was 286 million, up from 329 million in 2022.

That means 2022’s total sales volume was the lowest since 2013 and the first time since then that annual sales fell below 300 million, IDC said in a report.

Android handset maker Vivo was the top-selling brand during the year, with an 18.6% market share. However, its total shipments fell 25.1% year-on-year.

Honor ranked as the second best-selling brand, with shipments growing over 34%, albeit from a low base.

Apple Inc (NASDAQ:) was the third best-selling phone brand in 2022, tied with Oppo.

Apple’s overall sales fell 4.4% year-on-year, far outpacing the market slowdown.

In the fourth quarter, despite being the top-selling brand over the three-month period, year-over-year iPhone sales were still down as chain issues were ‘Supply caused by supply chain troubles at manufacturer Foxconn’s factory in Zhengzhou city have worsened worse than expected demand, the researchers wrote.

China’s strict COVID-19 controls, which intensified in the spring of 2022 in several cities, have weighed heavily on its economy which fell to one of its worst levels in nearly half a century last year. .

The drop in smartphone sales in China mirrors the sector’s performance globally. In 2022, global smartphone shipments hit 1.2 billion, the lowest since 2013 and a year-over-year decline of more than 11%, according to IDC.