The last time a married couple had their film top the domestic box office was 34 years ago. In 1990, Bruce Willis Die Hard 2 remained at the top of the charts in its second weekend with $14.5 million, and Demi Moore Ghost opened in second place with $12.2 million, adjusted for inflation.
Get ready to dust off that statistic. This weekend, Ryan Reynolds’ blockbuster Deadpool and Wolverine will remain No. 1 in its third weekend, with $50 million to $60 million. His wife, Blake Lively, is virtually guaranteed to boast second place with her new film, Columbia and Wayfarer’s It ends with us. (Lionsgate’s big budget film Borders is also opening, but it looks like a $10-15 million failure).
Some are billing the two Reynolds-Lively films as a showdown, but it’s quite the opposite, according to insiders. Reynolds, a marketing expert, and Lively are hoping that these two very different films will result in a Barbenheimer moment where both films are front and center. It ends with us is one of the only films on the market aimed at an adult female audience.
It ends with usBased on the bestselling romance novel of the same name by Colleen Hoover, stars Lively as Lily Bloom, a woman who overcomes a traumatic childhood to embark on a new life in Boston and fulfill a lifelong dream: opening her own business. A chance encounter with charming neurosurgeon Ryle Kincaid (Justin Baldoni) sparks an intense connection, but as the two fall deeply in love, Lily begins to see sides of Ryle that remind her of her parents’ relationship. When Lily’s first love, Atlas Corrigan (Brandon Sklenar), suddenly reenters her life, her relationship with Ryle is upended and Lily realizes she must learn to rely on her own strength to make an impossible choice about her future.
The tracking shows It ends with us The film opened in the $23 million range, a solid start for a female-fronted film. Exhibitors are much more optimistic due to the strength of pre-sales and Lively’s fan base. Additionally, it is the first Hoover book to be adapted for the big screen. The film is directed by Baldoni and cost a relatively modest $25 million to produce before release.
Reynolds and Lively support each other in their films, and it’s perhaps no coincidence that they’ve opened up so much to each other. It ends with us The film was originally scheduled for release on June 21, but was pushed back to August 9. Lively is one of the film’s producers and likely had some influence in choosing the new date.
Earlier this week, Reynolds posted a funny Instagram clip of himself, his mother (Tammy Reynolds) and Deadpool and Wolverine her co-star Hugh Jackman separately interviewing Sklenar at a recent press day for Lively’s new film.
Among other anecdotes, Reynolds talks about his methamphetamine use. And when Sklenar suggests they take a break, Reynolds jokes, “Blake’s, of course.” Reynolds’ mother was blunt: “Well,…
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