5 Effective Thought Leadership PR Strategies for Your Startup
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Providing news to journalists is very necessary, but it is only one side of the equation. To make modern PR, you need to be able to generate thought-provoking leadership content on a scale. With such a competitive tech landscape, you need to get as many touch points as possible with your audience; Make sure you value it first. Here are five thought leadership strategies you can incorporate into your PR strategy:
Bylines in popular publications
Writing byline for popular publications such as is probably the most popular thought leadership strategy Entrepreneur, Forbes, TechCrunch, Etc. In order to be effective, you need to make sure that you are writing a really valuable and innovative piece in your field of expertise. The deeper and richer your article is, the better it will generally be with readers. I always encourage my clients to go very technical with their byline; It helps to keep them empowered and makes the audience appreciate the advance value they get from this part. Also the media publication is happy that good writing is coming that is not found anywhere.
Related: Top 7 PR trends that brands need to pay attention to right now
Twitter is a powerful marketing tool. It’s not just a channel for sharing updates, it’s also a platform where you can engage with your customers and followers. Twitter threads are a great way to create an engaging and interactive experience with your audience. They allow you to share your thoughts in more detail and answer questions from the audience. Your goal with this is to create an engaging experience that your audience will love to comment on and offer their own insights and opinions. This will keep your thread going viral, thereby creating more awareness for you and your brand and most importantly providing value to more readers.
Appropriate interview show
This strategy is directly hacked. Creating an interview show in the form of a podcast or video is the most effective way to gain valuable authority and key relationships. Being able to interview clients, opportunities and other professionals in your field is definitely the way to gain more knowledge, gain more customers and increase your brand authority by associating with other leaders in your field. I always recommend this strategy as it contains all the components of effective modern PR. As your show gets more traction, you will see more opportunities like sponsorships, media deals and ad share returns.
Conducts free workshops
I would like to credit this strategy to my dear friend and legendary B2B marketer Joel Israel, who taught me the power of hosting free workshops, account audits and consulting sessions to earn trust, authority and reputation in your work. This strategy allows you to be personalized with relevant opportunities and by giving them advance value, it encourages them to work with you or recommend you to those who are more suited to your product or service.
Related: 9-Step Construction of Effective Remote Workshops
Live streaming is another great way to connect with your audience. It allows listeners to ask questions, join streams and provide their own insights, facilitate the flow of conversation and build deeper relationships. The main thing here is to talk With AUDIENCE, NO To The audience. You need to see that you create a platform for not only yourself and your brand but also the audience to actively participate in the conversation. Like Twitter threads, it keeps your live stream going viral while providing a preset value to a wide range of enthusiastic listeners.
Thinking outside the box can help you create superior thinking leadership content. Also, it is very important to find ways to create an interactive experience with your audience, because people want to share their thoughts, comments and ideas with the brands with which they interact. Be open, add value in advance and make sure you are listening as you speak and write.