Things to Consider Before Starting with the Marketing Cloud
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You don’t have to pay thousands of dollars in advance for marketing tools that you can never use. The following information will teach you everything you need to know about the marketing cloud so you can get started with your own effective marketing plan.
What is the marketing cloud?
Salesforce Marketing Cloud (SFMC) is an automation tool for marketing departments that gives you the tools to reach your ideal customer. You can do this through multiple channels, including email, SMS, social media, browser, mobile and more. Whatever your marketing team needs, SFMC can do it.
Some products run in the marketing cloud. Here’s a brief look at the preliminary offers:
- Pardot: Marketing teams typically use this program for B2B marketing. This software focuses on email marketing, landing pages, form creation and lead scoring.
Journey Builder: For teams working in the B2C sector, this tool enables you to create marketing trips to give customers a personalized experience with your brand.
Email Studio: Marketers can create email content in real-time with customizable aspects using scripts tailored to each customer.
Mobile Studio: Like Email Studio, this SFMC tool helps your team create craft content for mobile devices. Teams can create messages delivered via MMS, SMS and push notifications.
Advertising Studio: Your team can reach audiences beyond email and mobile and help marketers deliver content for advertising platforms such as Google, LinkedIn and YouTube.
Social Studio: With this tool, you can publish, connect to and analyze content on all social media channels and accounts from a single platform.
Loyalty Management: One of the new tools of SFMC. With this program you can reward loyal customers by offering reward programs that you can scale. You can do this using clicks, using code to make it easier.
If you are new to the marketing cloud, the best advice is to guide you through your initial implementation. Some resources can help and more resources become available as the sales force grows.
Salesforce’s core platform continues to expand each year. Quarterly earnings An increase of three per cent Average due to the rapid adoption of cloud-based solutions. Marketing Cloud was one of their primary offerings, launched in March 1999, less than two years after Salesforce launched its flagship CRM program.
Since then, the marketing cloud has been one of the leading marketing cloud-based software businesses used to manage their marketing processes.
Related: Salesforce (CRM) Q2 is ahead on earnings and revenue, boosting the FY22 view
Seven Things to Consider Before Integrating the Marketing Cloud
SFMC’s digital marketing platform integrates seamlessly with sales and service platforms. So if your company is already using a major CRM program, integration is easier and data flows freely between them.
However, this is not just a plug-and-play SaaS. You want to ensure that integration does not cause problems for your company.
Let us review the top seven considerations:
1. Internal teams will need to be skilled
You need to consider the skill set of your internal marketing or IT teams. Mostly, the assumption is that anyone can use marketing cloud tools out of the box.
Unfortunately, this is not the case.
SFMC is not as easy to use as other marketing tools like Clubhouse, Mailchimp or Constant Contact. Integration is difficult.
For example, if you want to get relevant data based on historical purchases to offer a promotional discount, you’ll need to understand the AMP script. This is true even if you plan to display content based on geographic location.
Therefore, in order to optimize the marketing cloud experience you must plan for extensive training of your internal team. Otherwise, you may need to hire an expert in SFMC.
2. You will need to assign user roles
With SFMC, you can create custom roles for users within your organization and your entire marketing team. It is required for data security and maintenance of your SFMC account.
In addition, be extra careful with who has access to all the contacts within the content creator. People with access to any SFMC business unit outside of your company can view these contacts if they are not secure.
3. The marketing cloud is not a data repository
SFMC is not a data repository, so your company will not store every piece of data in it. Your organization has external data sources that will need to be configured for its arrival in SFMC.
For example, if your company uses Salesforce CRM, you need to understand how Marketing Cloud Connect works to understand how data is stored. That way, you don’t have unnecessary information and you can only sync the data you need.
Related: Salesforce adds big-data buddies to improve analytics service
4. Audience segmentation has drag-and-drop capabilities
Your marketing team will need to segment the target population using data extensions to effectively reach the audience. This capability requires SQL queries.
Anyone who has worked with SQL queries knows that they are complex and time consuming. Yet there is no code-segmentation add-on Available This tool is also helpful for anyone with limited knowledge of segmentation in the market.
5. You need to connect the marketing cloud with the salesforce core platform
If your organization uses the Salesforce core platform, you should connect to the Marketing Cloud using Marketing Cloud Connect. Once the data is synced, you need to:
Check for redundant data in the salesforce core
Also check your contact key for redundancy
Only sync contacts needed for SFMC campaigns
Check that only necessary or useful data is stored
6. Salesforce has partnered with Microsoft Azure
In November 2019, news came in the cloud industry that shocked everyone. Salesforce announced them Partnership with Microsoft Azure To power the marketing cloud.
Related: It’s time to dump her and move on
Azure is one of the leading cloud-based SaaS services on the market. The partnership with Azure makes the marketing cloud more powerful than ever. This connection is beyond what any other marketing platform can do to your marketing team.
7. You have access to Trailhead (for training)
Are you worried about the marketing cloud that you can’t manage the complexities of software? It is completely understandable.
If you are not an IT guru or do not have the technical knowledge to write SQL queries, it may seem like an advanced program that will result in you struggling to get the most out of it.
Trailhead is your answer. What is a trailhead? It is a free training platform for all Salesforce customers to use whenever they need it.
Trailhead can ensure that you and your marketing team are well aware of the complex nature of any salesforce offering, especially their marketing cloud software. While onboarding new employees, Trailhead trains them on all offers on the Salesforce platform.
Why Your Business Needs Salesforce Marketing Cloud Software
Salesforce Marketing Cloud is an excellent program. It is beneficial for small to medium sized business owners who cannot hire staff members from a wide range of IT or marketing departments. One or two people who are well versed in the salesforce core platform can take the company’s marketing efforts to the next level.