Take a deep emotional dive to tell a better brand story
Opinions were expressed by entrepreneur Contributors are their own.
“What if they don’t buy?”
“What if they think I’m stupid, uninterested, or asking for attention?”
“What if I scare people with my story?”
One thing that can be counted on is that each of us has experienced something about which we may feel angry, ashamed, embarrassed or just hesitant to talk. And while most people may agree that awkward stories are inherently interesting, and deliver where we are now (for better or worse), it still comes as a second nature so that they will be accepted by the outside world.
Your story should reflect your true self
When it comes to connecting with the audience, however, you can’t afford to have your story so as not to reflect who you really are. Like meeting a new person in real life, people need more than a polished personality: they need reality and authenticity. The more transparent and sensitive you become, the more the audience will trust you. To be sure, it’s hard to open up completely: doubt, fear and many other emotions tighten our hearts and zip our lips.
Sharing a story can be like pulling a tooth – even though we know that brand storytelling is a key and essential component of marketing – but the indispensable truth is that it is impossible to tell your story to strangers on the internet without you. Personally adopted and assimilated its fundamentals.
Related: Why storytelling is a skill that every entrepreneur should practice
People I’ve worked with in the past are reluctant to share anything “too real” because they believe their lives are normal, even boring. They tell themselves things like, “I don’t have enough dramatic story to tell”, or “I have nothing interesting to share”. And while this may be true for some (and it’s okay), I think there are deep stains hidden beneath most of these responses, regardless of any happily polished exterior. Because here’s the thing: We are all somewhat shocked.
As children coming into the world, we were unaware of the dangers lurking in the shadows until somewhere along the way, something or someone shattered the newly discovered sense of security and replaced it with a degree of fear, doubt or insecurity. Our minds were not yet developed enough to fully understand the complexity of experiences, so we considered each interaction to be deep and meaningful. Every annoyance from peers means we are not accepted, every annoyance from authority means we are not good enough and every disregard from parents means we are not loved.
As children, these reactions are inevitable and natural, but as adults we have a responsibility to deal with them quantitatively. Hiding the pain in the shadows does not remove it; Leaving an internal wound untouched can spread to other parts of your life, whether you understand it or not. If you do not cope with the trauma, you will spend your life trying to fit in. If you do not face rejection, you will be devoted to gaining recognition from others, and if you do not face the part that was ignored, you will spend your life in search of love in all the wrong places.
Related: Career trauma is a real thing. Here’s how to identify it and recover from it.
Get out of the old patterns and reclaim your description
How does this seemingly private part of you affect your business? It can appear in many ways, such as avoiding difficult clients, creating challenging team dynamics, hiding from the spotlight, and subconsciously fearing making more money. Finding yourself is the only way to break the painful pattern Own Your story. Here are some ways to do it:
વિશે Journal of Memorable Experiences: This is a perfect way to start digging into these hidden parts and learn the stories you tell yourself. Write in detail about memorable experiences, both heights. If you have never done this before, you will be surprised to get involved in this exercise, as it reliably brings to light what was previously hidden in the subconscious.
Change your perspective on the past: instead of looking at traumatic or painful experiences as what happened You, ask yourself, “How did this happen? For I? ”Although difficult at the beginning, this simple shift can help generate gratitude and inner compassion by overcoming any obstacle … helping to find a greater purpose for the pain.
Practice cultivating and crafting your brand story: By understanding your story, you can begin to see how it shapes your worldview and how you express yourself. Once you understand this story, respect all its parts and find its lessons – then there will be words and power to share what you have learned with others, and help others with the possibility that it has helped you. Will.
Related: How to create a compelling brand story that drives sales
The more you own your story, the less power there will be in the painful parts of the past. The description you have been telling yourself over the years will change; You will feel unpleasant about desires and are not likely to let the outside world decide how you feel or behave. You will have more confidence in yourself and will be able to move forward in life and business with an open heart. Finally, as you move forward and own your story, something else begins to become magical: others begin to share their stories with you.
We all want to see and hear… everyone wants to feel that we are important, and when you share your story with the world, you allow others to do the same.