How to create a distributive startup website
Opinions were expressed by entrepreneur Contributors are their own.
Do it yourself or hire a professional?
One of the key decisions small-business owners make is whether they want professional help or create their own website. DIY website templates and builders are excellent for personal blogs, and their functionality is constantly improving. Initially, they are also a cheaper option than working with a professional web designer. However, they do have some drawbacks.
Your creativity will be limited by the number of designs included in your package. Although not impossible, you may struggle to achieve a close fit with your brand. This can lead to problems with brand compatibility.
Search Engine Optimization (SEO)
SEO is important for finding your business through search engines but it can be difficult to get it right in the beginning without expert support. Achieving great rankings also means regular updates.
As a founder, you are already spread thin. If you are not an expert in web design, can you afford to spend a significant portion of your time creating a website? It can save you money today but will probably cost you in the long run.
Working with a professional or marketing agency can help you focus on your current priorities. Your web design and UI / UX will be bespoke and on-brand, increasing your site’s chances of standing out from the crowd.
Related: 5 Reasons Why Your Business Must Have Its Own Website
How professionals approach the website-development process
Marketing agencies or professional web designers have a strategic process. The workflow will be different for each agency but mostly involves determining the project scope, strategizing and developing the site structure and wireframe.
- Project View: Scope of the project means gathering information about your business and its competitors. One of the most important issues in determining what your website needs to do for your business.
- Strategy: Considering the target audience and keywords can be part of this phase as well as users can think about how to proceed across the site.
- Site structure: Time to think about content. When Google ranks websites that deliver high-quality, problem-solving content to their users, more is not always better. Consider what’s important to your brand and stick to it.
- Wireframe: Also known as mock-up design, this is one of the earliest creative steps to help you realize the layout of the site. If you are using the DIY approach, this is the first thing you will see about your sample. Once you start moving the drag-and-drop elements, you start adjusting the look, but there will always be limits to your creativity.
Contacting the website-design process
With the website development going well, it’s time to consider the key areas of site design, including the following:
- Brand guide.
- Goals and strategies.
- User experiences (UI / UX).
- Visual appearance and content.
Successful startups need a website that is personally beautiful. Your organization’s website needs to represent your brand. This means that anyone who has visited your social media accounts or met your team face to face should immediately identify them as yours.
The user experience may have become a bit buzzword, but it couldn’t be more important. Creating a positive user experience starts with building a website that loads quickly. The statistics show The page that loads in five seconds has the highest conversion rate.
In addition to being fast, your site needs to be optimized for mobile devices. Most website traffic today comes from mobile, and according to Google, 60% mobile-phone users Contacted business directly from mobile-search results. As a new business, you can’t afford to lose those opportunities.
Related: Vroom! Why Website Speed Matters.
The structure and content of your website is crucial for its performance on search engines. Text remains the mainstay of search, making it the center of SEO work. However, remember the value of other assets on your website: descriptive text around images and graphics will help rank them. Clear Call-to-Action (CTA) makes it easier for your customers to understand what you want them to do.
The visual appearance of your site must match your brand image. It is not advisable to compromise with your brand to fit a DIY template. On the other hand, you will find the source of a template that allows you to follow the brand guidelines when offering creative options.
There are a number of considerations to consider when choosing a business or DIY route when creating your business website. Time, cost, technological know-how and much more play a role in decision making.
Whether or not your business needs a great website should not be out of the question. A well-designed, well-functioning website is critical to the success of a small business or startup. It may seem like an afterthought when you’re involved in building all the other areas of the organization, but it can make the difference between securing those crucial first clients and persuading investors to fund your next phase.
Related: Here’s how you can build a highly profitable website