Billie Eilish Gets Wet and Wild for Eilish No. 2 Fragrance Campaign

Billie Eilish Gets Wet and Wild for Eilish No. 2 Fragrance Campaign



Billie Eilish Gets Wet and Wild for Eilish No. 2 Fragrance Campaign

Billie Eilish’s new fragrance campaign is dark and dripping.

In ads for her new fragrance, dubbed Eilish No. 2, the 20-year-old Grammy winner poses in a pitch-black downpour, wearing looks including a loose mesh sheer dress and a wrap top – plunging heart.

“I really liked the idea of ​​a darker, rainier world for Eilish #2,” Eilish said in a statement.

“We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woody elements for a more sensual and dewy feel.”

The star “wanted to convey a feeling of her sultry side and be imbued with those notes, worn to envelop the skin,” according to a press release.

The campaign seemed to echo Eilish’s “Happier Than Ever” Music Videoin which we see her dancing in the rain on a dark night.



“The launch of Eilish was a worldwide success. It was exciting to see fans reacting so enthusiastically to Billie’s first fragrance, a scent she had been seeking for years,” said the President of Parlux, Lori Singer, in the press release.

“As a fragrance enthusiast, Billie was thrilled to develop her new scent, took the time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”

Singer added, “Billie knew exactly what she wanted to create; a wet, rainy, sensual and woody floral scent called Eilish No.2.

A bottle of No. 2.
The bottle was inspired by Eilish’s favorite body parts.
Parlux

Like its predecessor, the new fragrance’s bottle was inspired by Eilish’s favorite body parts – the chest, neck and collarbone – and draws inspiration from the fragrance’s name to create “a connection between the shape of the number written and the sensual curves of the bottle and images.

Eilish No. 2 is vegan, cruelty-free, and made with clean ingredients, and is also certified by PETA’s Global Beauty Without Bunnies list of cruelty-free products.

Described as a “dark, woodsy and seductive” scent, Eilish No. 2 retails for $72 and will launch exclusively on BillieEilishFragrances.com on Friday.

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Times Of Update Team

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