“The launch of Eilish was a worldwide success. It was exciting to see fans reacting so enthusiastically to Billie’s first fragrance, a scent she had been seeking for years,” said the President of Parlux, Lori Singer, in the press release.
“As a fragrance enthusiast, Billie was thrilled to develop her new scent, took the time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”
Singer added, “Billie knew exactly what she wanted to create; a wet, rainy, sensual and woody floral scent called Eilish No.2.
Like its predecessor, the new fragrance’s bottle was inspired by Eilish’s favorite body parts – the chest, neck and collarbone – and draws inspiration from the fragrance’s name to create “a connection between the shape of the number written and the sensual curves of the bottle and images.