Model Bella Hadid has been named Chopard’s new global ambassador.
The partnership marks a “triumphant return to the fashion scene” for Hadid and “heralds the start of a new chapter for Chopard,” according to a statement from the luxury watch and jewelry brand.
“I have a deep appreciation for Chopard’s craftsmanship and have been an admirer of their work for many years,” Hadid said in a statement. “I am thrilled to be joining the Chopard family.”
The luxury brand shares the same sentiment. “Bella embodies the spirit of Chopard: a harmonious blend of effortless elegance and joie de vivre that is truly enchanting and resonates perfectly with what our watches and jewelry represent,” Caroline Scheufele, co-president and artistic director of Chopard, said in a statement. “We are thrilled to embark on this new adventure together.”
Hadid also stars in Chopard’s new “Sculpted by Light” campaign, which highlights the brand’s Ice collection. The campaign “celebrates the purity, charm and contemporary character” of the collection, according to the release.
In the campaign, Hadid is photographed in front of an abstract cityscape in the background, repeated to create a mirror effect. The campaign features a multitude of shadows, in keeping with the campaign’s theme, which is “without shadow, there is no light.”
Earlier this summer, Hadid was photographed exclusively by The Hollywood Reporter In a Versace outfit with Chopard Haute Joaillerie pieces. For a sparkling look, the model decided to forgo the necklace, instead drawing attention to her elegant 18-karat white gold earrings adorned with 24.12 carats of diamonds.
Discover more from The Times Of Update
Subscribe to get the latest posts sent to your email.
