Apple’s Vision Pro is launched as the company faces threats from all sides

Apple’s (AAPL) Vision Pro officially hit the market on Friday, marking the most significant product launch for the company since the Apple Watch in 2015. But Apple’s report waned enthusiasm on Wall Street for the company’s most ambitious product in years. China sales slump during the first quarter of the fiscal year.

Vision Pro, as Apple calls it, is a spatial computer. But for the average person, this is a high-powered AR/VR headset.

I originally used the Vision Pro after Apple launched it during its WWDC event in June 2023, and again just before its February 2 launch. And yes, it’s every bit as impressive as you’ve heard.

But a lot hinges on the long-term success of the Vision Pro as Apple looks for its next major product platform. And with storm clouds looming over Apple’s Cupertino headquarters, the company needs a win more than ever.

Apple’s tough start in 2024

Apple is facing many difficulties in the first few weeks of the year, and February is not looking any better. But the biggest problem the company is facing at the moment is the slowdown in sales in Greater China.

Apple’s third-largest market after North America and Europe, China has been a major catalyst in Apple’s growth story over the past few years as the country’s growing middle class and surge in smartphone sales have made the situation fertile for the iPhone’s popularity in the region. Land is provided.

According to Counterpoint Research, Apple was still the top-selling smartphone brand in China in Q4 2023, capturing 20% ​​of the market compared to local rivals Xiaomi, Huawei and Honor which had 16%, 15.2% and 15.1% respectively. But Huawei saw a 71.1% year-on-year market share increase from last year thanks to its new 5G smartphones,…

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